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RosemaPenny_26 black suit skinny shotAbout Penny

Like you, negotiation expert and consultant Penny Rosema has heard numerous adages about negotiation over the years. The person who makes the first offer loses. The less I pay, the better the deal. Negotiations are unpredictable; you can never tell what the other person will do next. Are these statements true, or is there another story?

With over 20 years of global in-the-trenches experience, Penny’s view on negotiation is radically different. She teaches that power in negotiation is not about domination. It’s about preparation and considering more than just the dollars of the deal.

Penny shows audiences how to get more of what they want, whether their deal is worth $100 or $100 million. With her interactive programs, people practice professional negotiation techniques and start using them immediately.

As a strategic buyer for a global manufacturing operation, Penny traveled the world negotiating multi-million-dollar contracts. Now she shares the secrets she learned on the job. Penny’s combination of tested techniques and real-life stories connect with audiences on an intense, personal level.

Prior to her speaking professionally, Penny, an engineer by education, led a buying team at Amway that placed orders for $150 million annually. After earning her MBA from Notre Dame she worked with suppliers in Japan, Korea, China, Thailand, Europe, and the U.S. As a project manager for five plants with sales revenue of $170 million, she served as the manufacturing liaison to ensure on-time equipment trials and delivery of finished goods. As an educator and leadership trainer, she’s worked with corporate teams in the U.S., Japan, and Korea. She has also been an adjunct professor of supply chain and negotiation at Grand Valley State University.

Companies and organizations that have benefited from Penny’s expertise include: Mercantile Bank, Michigan Society of Government Meeting Planners, Calvin College, Society of Women Engineers, and International Association of Administrative Professionals. She has also served on the boards of the Council of Supply Chain Management, Inforum West Michigan Regional Council, and the National Speakers Association/Michigan Chapter.

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Suggested Keynote/Workshops:

• Avoid Common Negotiating Mistakes
• Escaping Negotiation Traps
• Women in Negotiations (W.I.N.)

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High Resolution Photos


2018 NAM Winter Conference

Photographer: David Bohrer / National Association of Manufacturers.

We made the right move when we booked Penny Rosema to facilitate the Art of Negotiations Panel Discussion. Her organization and mindfulness kept our panel on track, delivering great value to our members. She maintained the perfect pace with dedicated time for each panelist as well as audience questions. So many valuable insights came to light – this was one of our highest-rated sessions of the conference. I’ve worked with many speakers and I can say that Penny is the ideal facilitator. Her poise, presence, and skillful moderating made this event a success for everyone who attended.

Tonya MuseExecutive DirectorNational Association of Manufacturers

Great take aways. I’m notoriously fearful of negotiations but Penny’s emphasis on mutual win made the whole subject almost along the line of service – How can I help you succeed, too!

Nate Melvin

High energy presentation with valuable tips that you can immediately apply to enhance your negotiation skills!

Jennifer Sweet

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Michigan Realtors Society of Women Engineers Mercantile Bank

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